english

"But I’m hopelessly in love with English because it’s plain and it’s strong. It has a huge vocabulary of words that have precise shades of meaning; there’s no subject, however technical or complex, that can’t be made clear to any reader in good English—if it’s used right."

He also says:
"The hard part of writing isn’t the writing; it’s the thinking. You can solve most of your writing problems if you stop after every sentence and ask: What does the reader need to know next?”"

And this:
"Let the humble period be your savior. There’s no sentence too short to be acceptable in the eyes of God."

William Zinsser, Writing Good English, The American Scholar 2009